Some people are more comfortable at writing than others. Some really dislike writing while others do not have any time for it. Unfortunately, websites need words to send a wide variety of messages to visitors: a company tag line, a menu, a title and sub-titles, captions, company product or service descriptions to name a few. Even an e-commerce website centered on a product catalog or a photographer's website needs to have some promotional and descriptive content. Words are needed to tease and make a difference. And keep in mind that text is what Search engines like best!
We are currently working on two websites, one is about On site Machine services, the other is about Roofing services. In both cases we are dealing with highly skilled customers, both very busy on the field and with little time for elaborate writing. How can we help when weeks go by and these sites remain stuck with fake text? How can we help our customers with these paragraphs and introduction pieces about their services or products?
Well first of all, what our designer always do is calibrate the amount and type of text (title, intro text…etc) required on each page so that our clients can see exactly the kind of writing and the number of lines they need to provide to keep text space compatible with their site layout. This takes care of the "how much text do I need?" question and usually makes it less of a mountain to climb. Just a hill maybe. At this point I should remind everyone that a successful layout is based on a delicate but adjustable balance between graphical and written elements…and yes, SEO requirements! Nowadays visitors expect to be visually attracted to your website and understand right away what it is about. Even though they may not care too much for reading, when they do, you need to go straight to the point!
Then, if this is not enough to unlock the keyboard, we will gladly sit down with our customer for an interview on the different topics of the site and write each piece. A few more hours on the budget line, sure! But if this is all it takes to jump start a website that is otherwise stuck in the workshop then let's do it, don't you think?
One Comment
Wow, thanks for the words to help with writing my text for my next website. It is true, life can be very busy and to find the time to focus and write exactly what is needed can be difficult, to say the least. To know that you and your team can help create my website text with a few more hours on the budget seems very worth it to me. I'll be in contact for sure.